So how would one go about increasing their search ranking in Google?
Well, you’ve got two options… A: you do it yourself or… B: you hire a professional SEO.
The Search Engine Optimization specialist that has done this before and can get the results you desire, or as close as they can. One SEO in Ottawa wrote… ‘“I want to rank number one on Google!”— Says everyone trying to make a living on line.’ that is so true!!
So what do you get for your money? Most SEOs will pull apart your site and arrange the content in a more index friendly way, they will explain the reasons why things like page coding, relevent fresh content, back links and even your domain name affect your ranking. But then there are some things they won’t have control over such as sites that have been there longer than you, age is golden, newer pages on older sites get recognized faster. Even the best SEOs won’t guarantee you top spot but rather as close as possible.
Your ranking can also be over ridden by results you pay for, Pay Per Click (PPC) Advertising, on the Google site they are called Adwords. Here is a neat article on SEO Warrior: http://www.seowarrior.net/google-adwords-how-they-work-and-how-do-you-use-them/
This being the case could SEO be done in a D-I-Y fashion? Sure thing… check out Rand Fishkin’s Whiteboard Friday: http://www.youtube.com/watch?v=OD12ZCvr0XE
There are many great ideas here at Vaughn’s Summaries: http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
If you are building or editing the site yourself there are some great videos on Youtube and blog posts out there to help. If you have any further questions drop me a line or leave a coment below.